— for business owners who're done sinking money into marketing —

Agencies, freelancers, one-person team - You've tried it all & none of it works well

The problem isn't your budget or your team

Its the absence of a marketing structure

20+

Roles hired across 3 countries for US & Canadian businesses

12+

years in marketing leadership across DTC, B2C, and B2B

85%

Talent retention rate across global hires.

— what business owners say, before they find structure—

"We spent over $15K on marketing agencies and got no results.. It was not a budget issue. We had the resources to put into the channel. It just never worked. I am still not sure if it was the ideas, the strategy, or maybe the people we hired. But this was not one failed campaign. This was years of trying and getting nothing back."

r/Marketing

"I've hired 4 marketing agencies and 3 freelancers for my startup and they all failed"

r/SaaS

"Agencies charge 2–4 times the cost of hiring yourself. And they're only as good as they are managed — which requires marketing knowledge most owners don't have."

r/startups

"We have $3M in revenue, we've worked with agencies and individuals, and the challenge is there's no cohesive direction to our marketing. We're feeling stuck and not sure how to structure and approach creating a team at all."

r/Marketing

None of this is a vendor problem. It is a structural knowledge problem. When you don't know what your business really needs from marketing, every decision is a guess.

GTG installs the structure in a sequence

Brand Architecture | Marketing Strategy | Team Building

— what changes —

The specific things that become possible

when structure comes first.

right now

"I spend more time correcting briefs and output than it would take to do it myself. Nobody seems to understand what I'm trying to say."

after offer 1

Two documents answer every marketing decision, in fact most business decisions. Every vendor, partner, hire works from this framework, not from their own interpretation of your business.

right now

"Every marketer recommends their own specialty. I don't know if SEO, ads, or social is right for my business. I can't tell if I'm being sold what I need or what they know how to sell."

after offer 2

You can evaluate what you're being sold — because you understand what your business actually needs first. The

specialist's answer stops being the only answer in the room.

right now

"We have $3M in revenue, we've worked with agencies, individuals & freelancers, and the challenge is there's no cohesive direction to our marketing. We're feeling stuck & not sure how to structure & approach creating a team at all."

after offer 3

A team embedded in your business - that you can afford, grow & lead with confidence. Accountable to systems you built and can see into. Not a shared resource spread thin among six other clients.

— the gtg path —

Three offers.

One connected journey.

Each offer builds the foundation the next one requires. We'll eveluate what you already have and build what you need.

01

foundation • brand architecture • no pre-requisites

Brand Architecture build

RESULT:

  • Every future hire, brief, or decision has a clear framework to work from — not a conversation starting from scratch each time.

  • You own the architecture — permanently, not as long as you're paying an agency.

3 weeks • Live workshops • 10 students

02

strategy intensive • offer 1 required

Marketing Strategy Intensive

RESULT:

  • You know what kind of marketing help your business actually needs — and can say so clearly to any vendor, partner or hire.

  • You leave with a documented marketing direction specific to your business.

7 weeks • live workshops • 10 students

03

people • offer 1&2 needed

Build Your Global Marketing Team

RESULT:

  • You hire someone dedicated to your business — not split across a vendor's client roster.

  • At least 1 new hire integrated into your team, with systems to lead them confidently.

12 weeks • Live workshops • 4 students

Full GTG Path Available On conditions • Limited seats • Book A Call to Apply

— in their own words —

What people leave with..

"Working with GTG was a defining step in shaping Tiwana Collective. At a critical point - when we were close to hiring an agency - they helped us build a clear, strategic foundation: from brand positioning to choosing the right channels and understanding who to hire. Coming from non-marketing backgrounds, this gave us the clarity to make confident decisions, interview intelligently, and build the right team in-house.

The impact was tangible - we saved significantly, hired at a fraction of the cost, and more importantly, gained independence and ownership over our marketing. What GTG created isn't just a document; its a system we continue to rely on as we grow."

Offer 1 applied - Ankita Tiwana, Co-founder, Tiwana Collective

"We were starting from a clean slate, in a crowded market of baked goods with Doughbara. Working with Gargi in the GTG program helped my designer and I build a brand that could stand out in the marketplace. While we were pretty clear on the channel of marketing, we were not sure how to zero in on our audience, and speak to them. The brand architecture framework we built in the program resonated so well with my own personality, and the choices I make that we are now able to align all our marketing activities towards a very specific kind of audience, and speak to them in a manner that matches who I am, as a person & a baker, and who I want to sell to."

Offer 1 applied - Dityan, Founder & Baker, Doughbara

— not theoretical. operational —

This program was built from doing the actual work.

The GTG frameworks were not developed in a consulting room. They were built through the actual work of

hiring marketing talent across global markets, integrating them into growing businesses, and

building the accountability systems that made those teams perform.

GTG exists because that knowledge is transferable - and it should not require deep pockets, an agency or any intermediary to access.

— Begin here —

Not sure which offer is the right starting point?

The application call is free. Its purpose is to find the right entry point for where your business is right now — honestly, without pressure to sell you a step you aren't ready for.

Copyright JSA Life Ltd. Ontario, Canada. All Rights Reserved.